Meet the business
The client delivers online and in-person courses for professionals looking to upskill in areas such as leadership, communication, emotional intelligence, and productivity. With a diverse clientele spanning mid-sized enterprises and individual learners, their key challenge was attracting qualified organic traffic that converted.
The challenge
Despite offering high-quality training, the client was struggling with:
Low organic search visibility for key course terms
High competition in the edtech and training space
Poor keyword targeting and under-optimised content
Minimal blog traffic and thin backlinks
Limited lead capture from organic visits
The Solution
1. Technical SEO Audit & Fixes
Resolved crawl errors, page speed issues (reduced average load time from 5.2s → 2.1s)
Implemented schema markup for courses, reviews, and FAQs
Improved mobile usability score from 78 to 96
2. Keyword Research & Content Mapping
Identified 75+ high-intent keywords ( “leadership skills training online”)
Clustered keywords by funnel stage and course category
Optimised core landing pages copy
3. Content Marketing & Blog Revamp
Published 12 blog articles aligned with long-tail queries (“how to improve professional communication at work”)
Embedded lead magnets (checklists, course previews) into top-performing content
4. On-Page Optimisation
Improved content structure with H2s, FAQs, and internal linking
Boosted on-page engagement metrics
5. Backlink Acquisition & Outreach
Earned 12+ backlinks from HR blogs, educational directories, and podcasts
Collaborated with influencers in leadership development for co-authored content


