The client delivers online and in-person courses for professionals looking to upskill in areas such as leadership, communication, emotional intelligence, and productivity. With a diverse clientele spanning mid-sized enterprises and individual learners, their key challenge was attracting qualified organic traffic that converted.

Despite offering high-quality training, the client was struggling with:

• Low organic search visibility for key course terms

• High competition in the edtech and training space

• Poor keyword targeting and under-optimised content

• Minimal blog traffic and thin backlinks

• Limited lead capture from organic visits

1. Technical SEO Audit & Fixes

• Resolved crawl errors, page speed issues (reduced average load time from 5.2s → 2.1s)

• Implemented schema markup for courses, reviews, and FAQs

• Improved mobile usability score from 78 to 96

2. Keyword Research & Content Mapping

• Identified 75+ high-intent keywords ( “leadership skills training online”)

• Clustered keywords by funnel stage and course category

• Optimised core landing pages copy

3. Content Marketing & Blog Revamp

• Published 12 blog articles aligned with long-tail queries (“how to improve professional communication at work”)

• Embedded lead magnets (checklists, course previews) into top-performing content

4. On-Page Optimisation

• Improved content structure with H2s, FAQs, and internal linking

• Boosted on-page engagement metrics

5. Backlink Acquisition & Outreach

• Earned 12+ backlinks from HR blogs, educational directories, and podcasts

• Collaborated with influencers in leadership development for co-authored content