Meet the business
A leading private healthcare provider in Central London, offering a full suite of diagnostic and surgical services, including same-day consultations, advanced imaging, and specialist clinics. Despite its stellar reputation offline, the hospital’s digital footprint didn’t reflect its market leadership until we partnered together.
The challenge
Despite their premium brand and trusted services, the hospital faced a number of challenges:
Organic traffic generated fewer than 12% of all patient enquiries
Over-reliance on expensive Google Ads and word-of-mouth referrals
Service pages lacked optimisation and clear conversion paths
Inconsistent citations and outdated directory listings
Weak presence in Google Business Profile with no active content or optimisation
No content strategy in place to compete with informational or local search queries
They approached me to create a long-term, SEO-led growth strategy that would reduce acquisition costs and scale qualified bookings.
