Trusted by Leading Brands to Drive Revenue Growth and Maximise ROI

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What is Local SEO & why It matters

Local SEO is the process of optimising a business’s website, web pages, and online presence so it appears in local search results when local customers search for products or services. Unlike national SEO, it focuses on your physical location, Google Maps listings, Google Business Profile, and local business directories like Yelp, Yell, Angie’s List, LinkedIn, and social media channels.

A strong local SEO strategy ensures small businesses and local businesses are discoverable by relevant customers in their specific geographic area. It drives foot traffic, website visits, phone calls, and strengthens your online reputation through customer reviews and citations, while building trust with search engines and consumers alike.

My local growth engine: A framework for predictable revenue

I’ve moved beyond traditional SEO. My Local Growth Engine is a holistic framework that integrates every aspect of your online presence, web pages, and Google Business Profile to drive measurable growth for small businesses. Every element is designed to convert potential local customers into actual clients and revenue.

Each component from Google Business Profile management and directory citations to review generation, backlinks, on-site optimisation, and technical SEO works together to create a cohesive Local Growth Engine. This framework doesn’t just improve rankings or traffic; it drives measurable growth, leads, and revenue for UK small businesses.

Google Business Profile & Bing Places

Your GBP and Bing Places listing are often the first point of contact for local customers. I will claim and verify your listings, fill out your profile, and create a management strategy. This includes your GMB description, NAP (Name, Address, Phone Number), website address, business hours, categories, and all additional details. I also integrate Google Webmasters / Search Console, post updates regularly, and manage online reviews to strengthen trust and local rankings.

Directory Listings & Citations

Visibility across online directories is essential. I claim listings on Yelp, Yell, LinkedIn, and other top platforms, check local competitors’ citations, submit to the top 50 directories, and remove duplicate content. I help generate customer reviews, monitor them, and build quality backlinks, all of which influence local search rankings.

On-site local search engine optimisation

Your website and service pages are optimised for local search relevance. I optimise title tags, URL structures, images, and navigation menus, ensure complete location data, implement structured data / LocalBusiness markup, and set up 301 redirects. This guarantees that your web pages convert potential customers while improving organic search engine rankings.

Building local authority & trust

I focus on establishing your business as a trusted authority in your community. This includes generating and managing customer reviews, building quality backlinks from relevant local websites, and ensuring citations are consistent and authoritative. Positive reviews and strong backlink profiles contribute to Google’s Local Pack rankings and your overall local presence.

Technical SEO

A flawless technical foundation ensures your website optimisation supports growth. I audit your site for speed, mobile-friendliness, crawlability, and overall online presence. Setting up Google Search Console allows us to monitor issues, fix technical problems, and maintain a strong foundation for long-term local SEO growth for small businesses.

Your path to local market leadership in 4 steps

1- Discovery & revenue audit

Assess your business, website, customers, and potential local customers. Identify key local search opportunities.

2- Growth & roadmap

Build a data-driven Local SEO strategy targeting relevant local keywords, service pages, and content for local visibility.

3- Implementation

Execute the plan while keeping you informed at every step.

4- Reporting

Measure traffic, foot traffic, leads, reviews, and overall business growth, not just rankings.

Why I’m different: I speak business, not just SEO

I translate Local SEO services into real business outcomes, connecting online presence, local search results, and potential customers to measurable revenue.

Your growth partner approach

  • Primary goal: Revenue growth

  • Reporting: Return on Investment

  • Focus: Lead quality & conversions

  • Relationship: Strategic growth partner

Traditional SEO consultants

  • Primary goal: Rankings & traffic

  • Reporting: Vanity metrics

  • Focus: Traffic volume
  • Relationship: Service vendor

Need a bespoke SEO solution?

Whether you need full-service SEO support or prefer to work with a freelance SEO consultant, I can create a tailored strategy to boost your traffic and revenue.

Driving measurable growth:
My client success stories

Explore how I’ve helped businesses like yours achieve SEO-driven growth in organic traffic, leads, and revenue.

Timber builder merchant case study

Timber & builder merchants group

Professional skills course provider

International educational toys store

Epos Now: Global POS fintech company

Private hospital in London

Your growth questions, answered

While most consultants focus on rankings and traffic which are important I see them as a starting point. My primary goal is to drive measurable revenue. My success is measured by your bottom line, not just by search engine placement.

ROI varies by industry and the competitive landscape, but our entire process is built around maximising it. During our initial “Revenue Opportunity Analysis,” I work with you to understand your customer lifetime value and sales conversion rates. This allows me to project potential returns based on your specific market, and our ongoing reporting will track our progress against those goals. I strategically focus on the keywords and channels that attract high-intent customers who are ready to make a purchase.

You can expect to see positive movement in “leading indicators” like keyword rankings and organic traffic within the first 3-6 months. However, my focus is on tangible business impact. I typically see a significant increase in the volume of qualified leads within the first 6 months, and my integrated reporting will help you track these leads as they convert into paying customers. SEO is a long-term investment, and my strategy is built for sustainable growth.

No. I believe in building partnerships based on performance and trust, not on contractual obligation. I operate on a flexible rolling monthly basis, a practice shared by other confident, results-driven agencies. My goal is to earn your business every single month by delivering demonstrable value.

Ready to build a sustainable growth?

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